Style guide

Colors
Black
#000000
White
#ffffff
Light gray
#f4f4f4
Soft ivory
#faf6e6
Saffron yellow
#fec925
PL Yellow
#ffe240
Dark gray
#555
Typography
Size
Line height
Weights

H1

3.75rem
116.66%
Medium

H2

2.5rem
125%
Medium

H3

2.18rem
128.57%
Medium

H4

1.5rem
141.66%
Medium
H5
1.25rem
150%
Medium
H6
1.125rem
150%
Medium

Body font

1rem
175%
Medium

Sub tag font

1rem
175%
Medium

Button font

1rem
158.82%
Medium
Logo
Favicons
optimatia-favicon
Brand logo
Logo
Icons
Social icons
Line icons
Avatars
lilstep-home-three-hero-image
2.3125rem
lilstep-style-guide-iocn
3.75rem
Shadows
Medium
Large
Placeholder
Inputs
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Text area
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States messages
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Rich text

In today’s hyper-competitive market, customer support is no longer just a cost center—it's a critical battlefield for brand loyalty. Customers demand instant, accurate, and personalized service, around the clock. Traditional support models, reliant on human agents alone, are struggling to keep pace with these expectations. This is where AI-driven automation emerges not as a replacement for human empathy, but as a powerful force multiplier that transforms the entire support ecosystem.

The modern customer support journey is riddled with friction: long wait times, repetitive queries, and the frustration of repeating information to multiple agents. AI-powered solutions are systematically dismantling these pain points, creating a seamless, efficient, and surprisingly human experience.

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